Generally, personalizing search results for each user is not a bad idea. Topics and websites that you search for and visit very frequently are obviously very important and relevant for you. Therefore, Google adjusts its keyword rankings accordingly. For everyday use, this may be an advantage, but the problem with this is that the results are no longer comparable. If you now want to determine the "neutral" SEO ranking of your website, you have different possibilities to minimize personalization:
Tip 1: Use private mode
Switch to "private mode" (Firefox) or "InPrivate" (Internet Explorer) in your browser and repeat your query. Now it is executed without cookies and the rankings should change noticeably.
Tip 2: Delete cookies
Delete all browser cookies, restart your browser and repeat your search.
Tip 3: Disable browser cookies
Disable cookies in your browser settings. But be careful: some websites and especially Google services (e.g. Gmail) will not work if cookies are blocked.
Tip 4: Use private search engines
Use a private search engine such as startpage.com. It also uses the Google engine, but searches without cookies and thus displays a more neutral ranking.
Tip 5: Disable Google’s Personal Web Search
Add the parameter "&pws=0″ to the URL of a search results page to disable "personal web search" (short "pws").